{"id":3329,"date":"2015-04-01T18:44:07","date_gmt":"2015-04-01T18:44:07","guid":{"rendered":"https:\/\/aspire-canada.com\/?p=3329"},"modified":"2015-04-01T18:44:07","modified_gmt":"2015-04-01T18:44:07","slug":"4-reasons-your-business-should-be-on-social-media","status":"publish","type":"post","link":"https:\/\/aspire-canada.com\/?p=3329","title":{"rendered":"4 Reasons Your Business Should Be on Social Media"},"content":{"rendered":"<p>Today, I\u2019m excited to share more insightful information about marketing your business on social media from an expert who puts it into some very clear perspective. Doug Vermeeran is the\u00a0CEO of Business Networker (<a href=\"http:\/\/www.businessnetworker.com\/\" target=\"_blank\">www.businessnetworker.com<\/a>), an online site that helps small and independent business owners make professional connections. His article focuses on making powerful connections online.\u00a0When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet.\u00a0A 2014 study by the Pew Research Center showed that 74 percent of adults who go online use a social networking site, whether it\u2019s Facebook, Twitter, Instagram or something else.\u00a0\u201cIt\u2019s clear that nearly everyone makes an effort to connect some way through social media,\u201d says Doug Vermeeren, \u00a0\u201cA lot of that time is spent sharing vacation photos, debating politics or chatting about everyday events in their lives.\u00a0But businesses are missing out if they don\u2019t understand how powerful online networking is, and how it can help them connect with potential customers and other businesses they could form partnerships with.\u201d If you\u2019re ready to get serious about promoting your business on social media, read ahead for Doug\u2019s four key points.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-3330\" src=\"https:\/\/aspire-canada.com\/wp-content\/uploads\/2015\/04\/shutterstock_70139686.jpg\" alt=\"shutterstock_70139686\" width=\"1000\" height=\"664\" \/><\/p>\n<p>4 Reasons Your Business Should Be on Social Media<\/p>\n<p>Vermeeren says there are several reasons business professionals are making a mistake when they fail to take advantage of online-networking opportunities.<\/p>\n<p>\u2022\u00a0 If you are not networking, you are not working.<span class=\"apple-converted-space\">\u00a0<\/span>Networking itself is nothing new. Business people have always found ways to connect with potential customers and clients, whether by joining organizations, playing a round of golf or working the tables at a Chamber of Commerce breakfast, Vermeeren says. \u201cThese days, social media is replacing real-world relationships,\u201d he says. \u201cThat can have the downside of removing the personal touch, but it doesn\u2019t have to be that way. A good business-networking site can help you keep that personal touch in both your online and live networking.\u201d<\/p>\n<p>\u2022\u00a0 The customer and you.<span class=\"apple-converted-space\">\u00a0<\/span>No matter how good the idea behind your business is, all business transactions still require two essentials: you and a customer, Vermeeren says. Networking in general helps you identify some of those customers, but online networking can do so even more quickly and efficiently, helping you cast a wider net than you could by dropping in on a local business-networking function.<\/p>\n<p>\u2022\u00a0 An extra problem solver.<span class=\"apple-converted-space\">\u00a0<\/span>The better networked an individual is, the more solutions they have access to in order to solve challenges that affect their businesses, Vermeeren says. It\u2019s the old \u201ctwo heads are better than one\u201d concept extrapolated many times over. \u201cSomeone probably has already dealt with a problem similar to one you are facing now,\u201d he says. \u201cBeing able to draw on their experience could save you a lot of time, trouble and money.\u201d<\/p>\n<p>\u2022\u00a0 Social media is more than social.<span class=\"apple-converted-space\">\u00a0<\/span>In the past, much of the networking through social media was designed for connecting on an entertainment or personal level, Vermeeren says. Some businesses have come to realize what a powerful tool social media can be for them, he says, but they had to try to adapt to sites that weren\u2019t necessarily designed with their goals in mind. That\u2019s why Vermeeren saw the need for a networking site that could serve as a resource to help businesses identify customers, strategic alliances and joint-venture partners.<\/p>\n<p>It\u2019s important to understand that not all sites are created equal or serve the same purposes, Vermeeren says. Some are great for connecting socially. Others might be good for job recruiting. But businesses also need to be able to build professional relationships online, and have those relationships evolve and eventually turn into mutually beneficial transactions.<\/p>\n<p>\u201cYes, online networking is important,\u201d he says. \u201cBut you also don\u2019t want to waste your time. You need to make sure your online-networking experience is allowing you to build strong relationships with other business owners to help make your business grow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, I\u2019m excited to share more insightful information about marketing your business on social media from an expert who puts it into some very clear perspective. Doug Vermeeran is the\u00a0CEO of Business Networker (www.businessnetworker.com), an online site that helps small and independent business owners make professional connections. His article focuses on making powerful connections online.\u00a0When&#8230;<\/p>\n<div class=\"btnReadMore\"><a href=\"https:\/\/aspire-canada.com\/?p=3329\">READ MORE<\/a><\/div>\n","protected":false},"author":3301,"featured_media":3330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","pmpro_default_level":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-3329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Reasons Your Business Should Be on Social Media<\/title>\n<meta name=\"description\" content=\"4 Reasons Your Business Should Be on Social Media\" \/>\n<meta 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