{"id":5749,"date":"2015-06-14T11:13:16","date_gmt":"2015-06-14T15:13:16","guid":{"rendered":"https:\/\/aspire-canada.com\/?p=5749"},"modified":"2017-02-19T14:35:45","modified_gmt":"2017-02-19T19:35:45","slug":"how-to-use-video-for-more-effective-testimonials","status":"publish","type":"post","link":"https:\/\/aspire-canada.com\/?p=5749","title":{"rendered":"How to Use Video For More Effective Testimonials"},"content":{"rendered":"<h2 style=\"text-align: center;\">How to Use Video For More Effective Testimonials<\/h2>\n<p>According to the Canadian Professional Sales Association, the use of testimonials, whether in text, audio or video format, allows sales professionals to transform their sales pitches into credible and unbiased recommendations of their products and services. Testimonials are a powerful sales and marketing tool, because they give potential customers a reassurance that your product or service actually does what you claim it does.<\/p>\n<p><em><strong><a href=\"https:\/\/aspire-canada.com\/why-every-startup-needs-an-explainer-video\/\">Related: Why Every Startup Needs an Explainer Video<\/a><\/strong><\/em><\/p>\n<p>According to Neil Patel, Testimonials are so effective that when a visitor lands on his testimonials page, they are 218% more likely to convert into a lead. On top of that, those leads are 190% more likely to convert into a paid customer.<\/p>\n<p>Video testimonials are highly effective &#8211; more so than just written testimonials with a quote. Anyone can manufacture a quote with a name. With video testimonials &#8211; the proof is in the pudding. There\u2019s no arguing with the spoken word, the visible evidence is there for your potential customers to see, there\u2019s no pretending with video! It\u2019s also easier to see the feelings and emotions in a video, there\u2019s just no emotion in text on a page. If you have done a good job, and your client is happy to endorse you, it\u2019s more believable, and also natural, when your client is speaking in front of a camera with emotion about the product you have supplied, or the service you have given.<\/p>\n<p><em><strong><a href=\"https:\/\/aspire-canada.com\/use-videos-on-your-landing-pages-to-make-them-convert\/\">Related: Use Videos on Your Landing Pages to Make Them Convert<\/a><\/strong><\/em><\/p>\n<p>In order to use video testimonials effectively try to use an engaging story. The testimonial should tell how the customer found you, the approach to collaboration etc. Next the testimonial should outline the benefits of the product or service offering. If the customer can supply demonstrable results, even better. Furthermore, videos are easily shared via all social media platforms and have more potential to go viral. Your video testimonials can be used on company pages, youtube pages, and all social media accounts. Its also a great tool to have for your trade shows when customers visit your booth to find out more information about your company. Your video testimonials are a powerful tool to arm your salesforce with. The infographic below from Quicksprout, explains how to receive great results from testimonials in general and a bit about video testimonials. In an A\/B Split test conducted by <a href=\"https:\/\/aspire-canada.com\/mentors\/oli-gardner\/\">Unbounce<\/a>, the use of video testimonials resulted in an additional 5% sales lift.<\/p>\n<div style=\"clear: both;\"><a href=\"http:\/\/www.quicksprout.com\/2015\/06\/05\/how-to-receive-great-testimonials\/\"><img decoding=\"async\" title=\"How to Receive Great Testimonials\" src=\"http:\/\/quicksprout.wpengine.netdna-cdn.com\/wp-content\/uploads\/2015\/06\/How-to-Receive-Great-Testimonials.jpg\" alt=\"How to Receive Great Testimonials\" border=\"0\" \/><\/a><\/div>\n<div>Courtesy of: <a href=\"http:\/\/www.quicksprout.com\/2015\/06\/05\/how-to-receive-great-testimonials\/\">Quick Sprout<\/a><\/div>\n<div><\/div>\n<div>Visit Blair Global Media for all your corporate videography needs. <a href=\"http:\/\/www.blairglobalmedia.ca\">www.blairglobalmedia.ca<\/a><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Use Video For More Effective Testimonials According to the Canadian Professional Sales Association, the use of testimonials, whether in text, audio or video format, allows sales professionals to transform their sales pitches into credible and unbiased recommendations of their products and services. Testimonials are a powerful sales and marketing tool, because they give&#8230;<\/p>\n<div class=\"btnReadMore\"><a href=\"https:\/\/aspire-canada.com\/?p=5749\">READ MORE<\/a><\/div>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","pmpro_default_level":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-5749","post","type-post","status-publish","format-standard","hentry","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Video For More Effective Testimonials<\/title>\n<meta name=\"description\" content=\"How to Use Video For More Effective Testimonials\" \/>\n<meta name=\"robots\" content=\"index, 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