{"id":9191,"date":"2017-01-03T20:16:15","date_gmt":"2017-01-03T20:16:15","guid":{"rendered":"https:\/\/aspire-canada.com\/?p=9191"},"modified":"2017-01-03T20:16:15","modified_gmt":"2017-01-03T20:16:15","slug":"5-top-tips-on-using-social-media-for-your-business-2","status":"publish","type":"post","link":"https:\/\/aspire-canada.com\/?p=9191","title":{"rendered":"5 Top Tips on Using Social Media for Your Business"},"content":{"rendered":"

Social media is really having a moment right now, especially when it comes to using it for business. Over the last couple of years, social media platforms have evolved, becoming the primary spot for promoting a brand. With interactive capabilities, things like live video streaming and the timeliness of social channels, you really can\u2019t find another option for advertising that\u2019s as affordable or touches as many people, as quickly as social. Thinking 2017 is your year to make it happen? To make social media your primary source of promotion for your business? Here are five top tips for putting social to good use.<\/p>\n

\"\"<\/a><\/p>\n

5 Top Tips on Using Social Media for Your Business<\/strong><\/h5>\n

Have a plan.<\/strong> One of the keys to making social media work for business is consistency. And, consistency doesn\u2019t happen without a plan. Just like any other advertising platform, you need to know what you\u2019re going to say and when you\u2019re going to say it in order to make things jive. So work on putting together a content calendar. You can easily pre-plan what types of content you\u2019ll share on what days of the week and start to get into a routine. Your fans, followers and clients will love it \u2013 making them come back for more and growing your audience.<\/p>\n

Don\u2019t focus on just one social media channel.<\/strong> All people like different social channels because everyone is different. Segmenting your efforts to just one channel could easily mean that you\u2019re not reaching a huge audience and potential customers on another social channel. Think about how you can adapt your content to work differently for each specific channel and tailor it appropriately.<\/p>\n

Be sure that the type of content you\u2019re sharing works well for your brand<\/strong> and keeps everything on target. Just because you see some content or think of some content you\u2019d like to use, doesn\u2019t mean it\u2019s good for your brand. And, that\u2019s what you\u2019re after here \u2013 content that will drive potential clients and customers to your site. Don\u2019t forget that using social media for your business is much different than your personal usage \u2013 this has an end goal to drive business. So, stay on target and give your customers what they want to see.<\/p>\n

Be OK with the fact that not all of your content will be your most popular content.<\/strong> Social media is all about experimentation \u2013 you have to try things to know just how well they\u2019ll be received. But also, as a business you sometimes need to use social media to deliver information and messages. Let\u2019s say your shipping policy is changing or you\u2019re closing early for a holiday. Social is one of the best ways to get that info out there, but it doesn\u2019t mean it will be everyone\u2019s favorite.<\/p>\n

Think about investing in some paid social media campaigns.<\/strong> It will probably be some of the best advertising dollars you\u2019ve ever spent and you\u2019ll get a heck of a bang for your buck. It\u2019s super affordable, offers unparalleled targeting capabilities and will give you traffic like you\u2019ve never seen before. So what are you waiting for?<\/p>\n

Could 2017 be the year that you make social media marketing a primary source of promotion for your business? You have nothing to lose \u2013 go for it!<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media is really having a moment right now, especially when it comes to using it for business. Over the last couple of years, social media platforms have evolved, becoming the primary spot for promoting a brand. With interactive capabilities, things like live video streaming and the timeliness of social channels, you really can\u2019t find…<\/p>\n

READ MORE<\/a><\/div>\n","protected":false},"author":3301,"featured_media":9192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","pmpro_default_level":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-9191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","pmpro-has-access"],"yoast_head":"\n5 Top Tips on Using Social Media for Your Business - Aspire-Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aspire-canada.com\/?p=9191\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Top Tips on Using Social Media for Your Business - Aspire-Canada\" \/>\n<meta property=\"og:description\" content=\"Social media is really having a moment right now, especially when it comes to using it for business. 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